Compared with the international advanced level, where are we?

Internationalization is an important engine and driving force for the future development of Chinese enterprises, including the waterproof industry.

Today, the biggest advantage of the internationalization of Chinese enterprises lies in the improvement of the country's comprehensive strength. Since 2011, China has become the world's second largest economy. Regardless of national strength or corporate strength, China is not the same as a decade ago.

However, China is a big manufacturing country, not a manufacturing power. Most products are still in the middle and low end of the industry, with more than imitation but insufficient innovation. In addition, we still lack global leaders in most fields, and there are no top global brands. Low quality and low prices are still the impression of overseas users on Chinese products. The starting point of enterprise internationalization is low, and it depends more on low cost and high efficiency to compete. The lack of international management experience and talents is also a real pain point for Chinese enterprises. Therefore, innovation, quality and customer supremacy should become the focus of the internationalization process of Chinese enterprises.

As far as the waterproof industry is concerned, where is the gap between us and the international advanced level?

In a word, whether it is quality, production technology, green degree, construction equipment development and application of product level, or innovative thinking, market development, personnel training and other overall awareness level, China's waterproof industry compared with the international advanced level There is a certain gap.

For example, in terms of standards (standards include technology, equipment, personnel, capabilities, testing, evaluation, third-party services, design, construction, etc.), China currently has various standards such as national standards and industry standards, and the industry must increase standards. Improve efforts and strive to align with international standards. This is a test for China's waterproof industry, but also to promote.

As far as the market is concerned, in developed countries and regions such as Europe, America and Japan, about 80% of the consumption structure of waterproof products are used in the renovation and maintenance of existing buildings. At present, 95% of the products of key enterprises in the domestic industry are used in the new construction market. With the adjustment of the national economic structure, the construction market will also undergo a major transformation. In the next five to ten years, the new construction market will decline significantly. According to statistics, about 2 billion square meters of existing building roof area need to be renovated every year in China. Therefore, the existing building roof renovation is the most important market for the future industry.

It is a cliche, but what must be talked about is that fake and shoddy and "non-standard" products are rampant in the industry, which has become the "short board" that we need to face directly, requiring us to settle down to practice "internal strength", which is also the cornerstone of the internationalization process of the waterproof industry.

In short, China's waterproof industry to achieve internationalization has a long way to go, this proposition still needs to continue to explore.

Under this proposition, on July 13, "it" will be born in Shanghai!

It has a clear purpose

Insight into the international frontier, leading innovation and development

It's a famous door.

Sponsored by the International Roofing Union (jointly sponsored by China Building Waterproofing Association, American Roofing Engineering Association and German Roofing Engineering Association) and undertaken by China Building Waterproofing Association

Only go international style

Bringing together top experts (14 speakers are all industry leaders in Europe, North America and China), the whole process will be transmitted in both China and Britain, and the five-star hotel will give a lecture (InterContinental Shanghai World Expo Hotel)

Only pure dry goods

Market status and development prospects of roofing and building waterproofing industry in major regions of the world, the latest research progress of polymer waterproofing membrane, green roofing technology, prefabricated residential sealing waterproofing solutions, advanced tile roofing technology, metal enclosure system and the latest research results of polymer modified asphalt waterproofing membrane, etc.

Sponsored by the International Roofing Union, China Building Waterproofing Association to undertake the "2016 (Shanghai) International Waterproofing High-end Forum" July landing on the beach.

Click here to go straight to the forum's official website http://gjlt.cnwb.net/

2016, let's talk to the world waterproof!